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Speed-to-Lead Agent / For contractors

How do contractors stop losing form leads to the company that calls back first?

Call every new lead back in under 60 seconds, including nights and weekends. BMG AI Consulting's Speed-to-Lead Agent does that for HVAC, roofing, plumbing, electrical, and general contractors: it calls or texts the lead the moment the form comes in, qualifies the job, and books the estimate on your calendar. You own the system.

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HVAC Roofing Plumbing Electrical General contracting Remodel
Response time

How fast should a contractor call a new form lead?

Within a minute if you can, and always within five. A homeowner who just submitted a form is still on their phone comparing companies, and the first competent callback usually wins the estimate.

Published research, not BMG client data: a 2011 Harvard Business Review study found companies that contacted a lead within an hour were about seven times as likely to qualify it as companies that waited even one more hour. In the same study's audit of 2,241 US companies, the average response time was 42 hours.

The leak

Why do HomeAdvisor, Angi, and website leads go cold so fast?

Because the homeowner is usually talking to several contractors at once, and whoever calls first sets the appointment. Lead marketplaces often send the same request to multiple pros, and even a homeowner who found you on Google has three other tabs open. Your office is on the phone, your techs are on a roof, and the lead sits in an inbox until the end of the day. By then the job is booked with someone else.

How it works

What does the Speed-to-Lead Agent do when a homeowner submits a form?

It calls within 60 seconds, qualifies the job, and books the estimate or transfers the call to you. Everything is logged to your CRM, and it works the same way at 2 pm on a Tuesday and 9 pm on a Saturday.

01

The lead comes in from any source

Website form, Google or Meta ad form, marketplace lead, or a missed call. Anything that can send an email, webhook, or CRM record can trigger the agent.

02

The homeowner gets a call in under 60 seconds

The agent calls from your company's number, introduces itself as calling on behalf of your business, and references the form they just filled out. If they do not pick up, it texts immediately.

03

It qualifies the job

Job type, address and service area, timeline, homeowner or renter, and anything else you need before sending a truck. Emergencies are flagged and routed the way you decide.

04

It books the estimate or transfers the call

Qualified homeowners pick a time on your calendar and get a text confirmation. High-value or urgent jobs can be warm-transferred to your office or an on-call tech while the homeowner is still on the line.

05

Everything lands in your CRM

Recording, transcript, qualification answers, and the booked appointment go into the CRM or calendar you already use, natively or through Zapier. Your team walks into the estimate knowing exactly what was said.

Nights, weekends, job sites

What happens after hours or when the whole crew is on a job?

The same thing that happens at 10 am: the lead gets a call within 60 seconds. The agent does not clock out, so the Saturday-night AC failure and the Sunday-morning roof leak get answered before the homeowner tries the next company. If nobody picks up, it retries by call and text on a cadence you set until they book, reply, or ask to stop.

On the call

Does the AI sound like a robocall to homeowners?

No. It is a natural conversation that follows a script you approve, identifies itself as calling on behalf of your company, and hands off cleanly to a person when the rules say so. You hear every recording, and the script and qualification questions can be changed any time. It is not a replacement for your office; it is the first callback your office cannot always make in time.

You own the system

Who owns the numbers, scripts, and call recordings?

You do. The phone numbers, scripts, qualification rules, recordings, transcripts, and every booked appointment live in accounts and a CRM you own. BMG AI Consulting builds and runs the system until it is consistent, then it is yours to keep, or we keep running it for you on a retainer. Nothing is locked behind us.

Common questions

Speed-to-lead for contractors, in plain terms.

How fast should an HVAC or roofing company call back a new form lead?

Within a minute if you can, and always within five. A homeowner who just submitted a form is still on their phone comparing companies, and the first competent callback usually wins the estimate. Published research, not BMG client data: Harvard Business Review's 2011 lead-response study found companies that contacted a lead within an hour were about seven times as likely to qualify it as companies that waited even one more hour.

Does the Speed-to-Lead Agent work with leads from HomeAdvisor, Angi, Google, and my website?

Yes. Any lead source that can send an email, webhook, or CRM record can trigger the agent, including marketplace leads, Google and Meta ad forms, and your own website forms. Marketplace leads are where speed matters most, because the same homeowner is often sent to several contractors at once.

Can the agent transfer the call to my office or a tech?

Yes. You set the rules: book the estimate directly onto the calendar, warm-transfer emergencies or high-value jobs to a live person, or text a confirmation and hand off. Rules can differ by time of day, job type, and service area.

Who owns the phone numbers, scripts, and call recordings?

You do. The numbers, scripts, qualification rules, recordings, transcripts, and every booked appointment live in accounts and a CRM you own. BMG AI Consulting builds and runs the system until it is consistent; nothing is locked behind us.

How do we start?

Book a free 30-minute Pipeline Audit. We measure how long your leads wait today, what happens after hours, and where estimates are being lost, then tell you whether the Speed-to-Lead Agent is the right first build. If you want a quick read first, the 3-minute Pipeline Leak Check scores your pipeline out of 100.

Find out how long your leads wait today.

Start with a free 30-minute Pipeline Audit. We measure your current response time, show you where estimates are being lost, and map what changes when every lead gets called in under 60 seconds.

Book a free 30-minute Pipeline Audit Or take the 3-minute Pipeline Leak Check first 30 minutes. Free. We reply within one business day.